Viva Magenta: Pantone reveals the colour of the year 2023

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Breaking news: Pantone surprises us by revealing the colour of the New Year. Viva Magenta is a brilliant hue that will make your interior design vibrant.

Viva Magenta: the colour of vitality for 2023

The star colour of the year 2023 is Viva Magenta, Pantone 18-1750. It is a crimson red, reminiscent of purple, mixed with a slight bluish tinge that makes it lively and bright.
This shade symbolises vitality and the need for a boost, a gesture of strength and vigour for the constantly evolving and unconventional period we have been experiencing in recent years.

The Magentaverse: between human creativity and artificial intelligence

Pantone 2023 - Viva Magenta

Thanks to careful research, Pantone created ‘The Magentaverse’, the result of a study derived from a mix of human creativity and artificial intelligence. This aims to tell a new story of energy and vitality, instilling in the public what they need to face the New Year in the best possible way.
Joy and optimism are at the heart of Pantone’s Viva Magenta. A bold and unconventional colour that stands out in any context. It is a symbol of inclusiveness, as it encompasses both the physical and virtual worlds in which we increasingly find ourselves living.
Thus, it is a hybrid and dynamic colour, capable of communicating positivity and strength in the design world.

Viva Magenta in sliding doors and flush-to-wall doors

Why not also paint interior doors in this new shade? Ermetika’s sliding doors and frameless doors lend themselves perfectly to being lacquered in this colour.
Thanks to the prominence of the doors, allowed by the same colour chosen by Pantone, the interior design of your home will become bold and noteworthy. It will not go unnoticed!